Tuesday, March 13, 2012

I Still Want a Woola


What went wrong? After "John Carter of Mars" went into production, Disney released "Mars Needs Moms" to a resounding lack of business, and began to fear that Mars had no commercial potential. They did some marketing research and discovered that women will not see movies set on Mars (I don't know how the fair sex feels about Venus, or Uranus), so "John Carter of Mars" is a title to alienate half of your potential audience right off the bat. Hence, the name change to "John Carter," or, "Some Guy of Somewhere: The Movie." Couldn't they have kept the original title "A Princess of Mars" and hoped that the girliness of "Princess" would cancel out the previously unrecognized by astronomy gynorepellant properties of the red planet? After all that, the director demanded total control over the advertising, and seems to have been misguided in this sphere.

And it's a good movie! It doesn't always have the narrative clarity and light touch one might expect from Pixar people. Still, a solid pulp adventure. I don't understand the gleefully vituperative reception. I feel sorry for the poor shaggy thing.

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